John G. Keeton


Senior Vice President


John Keeton is a Senior Vice President at CAPTRUST. In this advisory role, John applies the firm’s proprietary process, Lifestyle. Legacy. Philanthropy.®, to help clients develop and implement prudent strategies to achieve their lifetime goals. John assists families with their investment, income tax, wealth transfer planning, and philanthropic strategies.  He also leads Covenant’s Advisory, Tax, and Operation teams, identifying how we are best utilizing and implementing the above services for our clients. John is also on Covenant’s Investment Committee and heads the fixed income trading desk, developing and maintaining customized municipal bond portfolios for clients.

An original member of the Covenant founding team, John returned to Covenant in 2013 after three years in the Houston area serving as a high net worth banker with JP Morgan’s Private Bank, advising business owners and corporate executives. Prior to joining Covenant in 2010, John was an investment analyst for Texas-based Frost Bank’s Wealth Management Services group.

John is a Chartered Financial Analyst (CFA) and holds a Master of Science in Finance from the University of Houston where he graduated with honors, receiving the top student award in the MS finance program. John received a Bachelor’s of Business Administration in finance from Southwest Texas University in 2003 (now Texas State University), where he graduated summa cum laude.

John enjoys being involved in the San Antonio community where he serves as an Executive Director for the Texas Business Hall of Fame, President of the CFA Institute Society San Antonio, a mentor for the students at the Greehey School of Business at St. Mary’s University, a Financial Planning Advisory Board Member for the University of Incarnate Word, and an Advisory Board Member for the University of Houston MS Finance Program. John is also the co-coordinator for the CFA Institute Research Challenge – Southwest, which is a university level equity research competition consisting of over 25 participating business schools in the southwest region. John was recognized as one of the recipients of the 2016 San Antonio Business Journal’s 40 Under 40 and is a proud member of Leadership San Antonio 42.

John’s favorite hobby includes family time with his wife and four kids.