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In Conversation with Carlos Alvarez: The Power of Perspective

May 13, 2021 @ 12:00 pm - 1:00 pm

TBHF Alumni Association presents

In Conversation with Carlos Alvarez:
The Power of Perspective 


Registration is Required / Free –PLEASE LOGIN TO REGISTER


The Texas Business Hall of Fame Alumni Association invites you to join to us for an intimate conversation with TBHF Legend, Carlos Alvarez.
Carlos will be discussing how, as the CEO of The Gambrinus Company and owner of Shiner Beers, he learned to recognize opportunity and see situations from a different perspective. Carlos, who learned the beer trade from his father during his childhood in Mexico, moved with his family to San Antonio to establish The Gambrinus Company in 1986 as the importer for the Grupo Modelo brands. Shortly thereafter, he acquired Shiner’s Spoetzl Brewery. Under Carlos’ leadership, the iconic Shiner Bock has become the leading bock beer in the United States and Spoetzl is one of the leading craft brewers in the nation.
This event is offered exclusively to our TBHF Alumni and there will be a question-and-answer portion, so come prepared to ask Carlos questions about recognizing opportunity, challenging your perspective, and building a brand that is inclusive and rich in perspective.
About Carlos Alvarez

Carlos Alvarez founded the Gambrinus Company in 1986. The Gambrinus Company is one of the largest independent beer businesses in the U.S. Gambrinus owns and operates the Spoetzl Brewery in Shiner, Texas; Bridgeport Brewing Company in Portland, Oregon; the Trumer Brauerei in Berkeley, California, and Pete’s Brewing Company. Prior to founding Gambrinus, he was responsible for introducing Corona Extra to the U.S. market, hand-selling cases, and negotiating distribution deals in Austin, Texas. Thanks to his work and grassroot efforts, Corona grew to become the number-one imported beer in the U.S. in 1997 and today is available in over 150 countries. Carlos Alvarez was inducted into The Texas Business Hall of Fame in 2010.


May 13, 2021
12:00 pm - 1:00 pm
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TBHF Alumni Association